Privacy Policy

Effective Date: [01/06/2026]

Last Updated: [30/05/2026]

Welcome to Shop Go Natural

At Shop Go Natural (“Shop Go Natural“, “we“, “our“, or “us“), we value your trust and are committed to protecting your privacy and safeguarding your personal information.

This Privacy Policy explains how we collect, use, disclose, store, protect, and otherwise process your personal information whenever you visit our website, create an account, purchase products, contact us, subscribe to our communications, or interact with us through our online platforms.

Our goal is to be transparent about our data handling practices while providing you with a safe, secure, and enjoyable shopping experience.

This Privacy Policy applies to all visitors, customers, suppliers, business partners, and other individuals who interact with Shop Go Natural through:

• Our website: https://www.shop-gonatural.co.ke
• WhatsApp Business
• Facebook
• Instagram
• Email communications
• Telephone calls
• Customer support channels
• Any other digital services operated by Shop Go Natural

This Privacy Policy has been prepared in accordance with:

• The Kenya Data Protection Act, 2019
• The Data Protection (General) Regulations, 2021
• Applicable consumer protection laws
• Internationally recognized privacy principles

By accessing or using our website or services, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, you should discontinue use of our website and services.

Definitions

For the purposes of this Privacy Policy, the following definitions apply:

Personal Information

“Personal Information” means any information relating to an identified or identifiable individual. This may include your name, email address, telephone number, delivery address, billing address, payment-related information, IP address, device information, online identifiers, or any other information that can reasonably identify you.

Processing

“Processing” means any operation performed on personal information, whether by automated or manual means, including collecting, recording, organizing, storing, using, sharing, updating, deleting, or otherwise handling personal information.

Cookies

“Cookies” are small text files stored on your device that help websites remember information about your visit, improve functionality, analyze traffic, and personalize your experience.

Data Subject

A “Data Subject” refers to any individual whose personal information is collected or processed by Shop Go Natural.

Website

“Website” refers to https://www.shop-gonatural.co.ke, including all webpages, online services, customer portals, mobile-compatible versions, and associated digital content operated by Shop Go Natural.

Services

“Services” include all products, online shopping facilities, customer support, promotions, newsletters, loyalty initiatives, wholesale enquiries, educational content, and any other services provided by Shop Go Natural.

Third-Party Service Providers

Third-Party Service Providers are independent companies or organizations that assist us in operating our business. These may include payment processors, shipping partners, website hosting providers, analytics providers, marketing platforms, customer communication services, and security providers.

Scope of this Privacy Policy

This Privacy Policy applies to all personal information collected through:

• Our website
• Customer accounts
• Online orders
• Newsletter subscriptions
• Customer support requests
• WhatsApp Business
• Facebook
• Instagram
• Email communications
• Telephone conversations
• Marketing campaigns
• Promotional events
• Product reviews
• Surveys and feedback forms
• Sms Marketing

This Privacy Policy does not apply to third-party websites or services that are linked from our website. Those websites operate under their own privacy policies, and we encourage you to review them before providing personal information.

Our Commitment to Your Privacy

Protecting your privacy is an important part of how we do business.

We are committed to:

• Processing personal information lawfully, fairly, and transparently.
• Collecting only the information necessary to provide our services.
• Keeping your information accurate and up to date where reasonably possible.
• Protecting your information using appropriate technical and organizational security measures.
• Respecting your rights under applicable data protection laws.
• Regularly reviewing our privacy practices to maintain compliance with evolving legal and industry standards.

We do not sell or rent your personal information to third parties for their own marketing purposes.

Table of Contents

1. Who We Are
2. Information We Collect
3. Information Collected Automatically
4. Information You Provide Through Communication Channels
5. Legal Basis for Processing Personal Information
6. Why We Process Your Information
7. Cookies and Similar Technologies
8. Marketing Communications
9. Who We Share Information With
10. International Data Transfers
11. How Long We Keep Your Information
12. How We Protect Your Information
13. Your Responsibilities
14. Fraud Prevention
15. Children’s Privacy
16. Your Privacy Rights
17. Third-Party Websites
18. Data Subject Requests
19. Do Not Track Signals
20. Limitation of Liability
21. Changes to This Privacy Policy
22. Contact Us

Privacy Policy

1. Who We Are

Shop Go Natural (“Shop Go Natural“, “we“, “our“, or “us“) is a Kenyan online retailer specializing in authentic natural hair care products, beauty products, hair accessories, and related wellness solutions.

Our mission is to provide customers with genuine, high-quality products while delivering a secure, transparent, and enjoyable shopping experience.

Our website is operated from Kenya and serves customers within Kenya and, where available, internationally.

Website: https://www.shop-gonatural.co.ke

Throughout this Privacy Policy, references to “you” or “your” mean any individual who visits our website, creates an account, places an order, contacts us, or otherwise interacts with our services.

2. Information We Collect

We collect only the personal information reasonably necessary to operate our business, provide our services, improve customer experience, comply with applicable laws, and protect our legitimate business interests.

The categories of information we may collect include the following.

Personal Identification Information

Depending on how you interact with us, we may collect:

• Full name
• Email address
• Mobile phone number
• Billing address
• Shipping address
• County, city, or town
• Postal code (where applicable)
• Company or business name (for wholesale customers)
• Tax information where legally required

Providing this information is generally voluntary; however, certain information is required to process your orders or provide requested services.

Account Information

When you create an account on our website, we may collect and maintain:

• Username
• Encrypted password
• Saved addresses
• Wishlist information
• Order history
• Account preferences
• Communication preferences

You are responsible for maintaining the confidentiality of your login credentials.

Order Information

When you purchase products from Shop Go Natural, we collect information relating to your transaction, including:

• Products purchased
• Order number
• Date and time of purchase
• Delivery instructions
• Order status
• Shipping method
• Invoice information
• Customer notes
• Order history
• Refunds or exchanges
• Promotional codes used
• Loyalty or reward information where applicable

This information enables us to fulfil your order and provide after-sales support.

Payment Information

To complete purchases, payments are securely processed through trusted third-party payment providers.

Depending on your selected payment method, payment processing may involve:

• Paystack
• Safaricom M-Pesa
• PesaPal
• Other payment providers we may introduce from time to time

For your security, Shop Go Natural does not store your complete debit card number, credit card number, CVV, PIN, or other sensitive payment credentials.

Payment information is processed directly by our payment partners in accordance with their own privacy policies and security standards.

Customer Service Information

When you contact us, we may collect information necessary to assist you, including:

• Questions or enquiries
• Customer support requests
• Product recommendations requested
• Warranty enquiries
• Return or exchange requests
• Complaint information
• Feedback
• Testimonials
• Product reviews

We may keep records of customer communications to improve our services, resolve disputes, and maintain service quality.

Communication Information

If you communicate with us through any of our communication channels, we may collect:

• WhatsApp messages
• Facebook messages
• Instagram messages
• Email correspondence
• Telephone conversations
• Contact form submissions
• Chat messages
• Attachments you voluntarily send, such as photographs related to customer support

Please do not send sensitive personal information through social media messaging services unless specifically requested for a legitimate business purpose.

Wholesale Enquiries

Where you enquire about wholesale purchasing or business partnerships, we may collect:

• Business name
• Contact person’s name
• Email address
• Telephone number
• Business location
• Tax registration details where applicable
• Information relating to your enquiry

This information is used solely for evaluating and responding to your business enquiry.

Marketing Preferences

Where you subscribe to our newsletter or promotional communications, we may collect:

• Email address
• Subscription preferences
• Marketing consent
• Preferred communication channel
• Products or categories of interest
• Records of your consent and subscription status

You may withdraw your marketing consent at any time.

Loyalty Programme Information

If you participate in our loyalty or rewards programme, we may collect and maintain information such as:

• Loyalty account information
• Reward points earned and redeemed
• Purchase history related to rewards
• Coupon and voucher usage
• Birthday or anniversary information (if voluntarily provided)
• Participation in promotional campaigns
• Reward preferences

This information helps us administer our loyalty programme, reward eligible purchases, and improve customer engagement.

Information You Voluntarily Provide

You may voluntarily provide additional information when you:

• Leave a product review
• Complete surveys
• Participate in promotions or competitions
• Submit testimonials
• Request personalized product recommendations
• Contact customer support

Providing such information is entirely optional.

3. Information Collected Automatically

When you visit our website, certain technical and usage information may be collected automatically through cookies, server logs, and similar technologies.

This information may include:

• IP address
• Browser type and version
• Device type
• Operating system
• Screen resolution
• Language preferences
• Internet service provider
• Referring website
• Date and time of your visit
• Pages viewed
• Products viewed
• Search terms used
• Shopping cart activity
• Time spent on pages
• Clickstream data
• Exit pages
• Website performance information
• Error logs

This information generally does not directly identify you but helps us:

• Improve website functionality.
• Diagnose technical issues.
• Enhance security.
• Prevent fraud.
• Understand customer preferences.
• Improve product offerings.
• Personalize your shopping experience.
• Measure website performance and effectiveness.

4. Information You Provide Through Communication Channels

Shop Go Natural values open communication with its customers. When you contact us through our communication channels, we may collect and process the information you voluntarily provide.

Our communication channels include:

• WhatsApp Business
• Facebook
• Instagram
• Email
• Telephone
• Website contact forms

Information collected through these channels may include:

• Your name
• Contact details
• Questions and enquiries
• Customer support requests
• Product recommendations requested
• Feedback and reviews
• Images or documents you voluntarily share
• Order-related communications
• Delivery enquiries
• Complaint details
• Follow-up correspondence

We use this information solely to:

• Respond to your enquiries.
• Provide customer support.
• Process orders.
• Resolve complaints.
• Improve our customer service.
• Maintain records of communications where necessary.

Please note that communications conducted through third-party platforms such as WhatsApp, Facebook, and Instagram are also subject to the privacy policies and terms of those platform providers. We encourage you to review their privacy policies to understand how they process your information.

5. Legal Basis for Processing Personal Information

Shop Go Natural processes personal information only where there is a lawful basis to do so under applicable data protection laws.

Depending on the circumstances, we may process your personal information for one or more of the following reasons:

Performance of a Contract

We process your information to:

• Create and manage your account.
• Process your orders.
• Deliver products.
• Process payments.
• Provide customer support.
• Manage returns, refunds, and exchanges.

Without this information, we may be unable to fulfil your order or provide the requested services.

Compliance with Legal Obligations

We may process personal information where necessary to comply with applicable laws and regulatory requirements, including obligations relating to taxation, accounting, consumer protection, fraud prevention, court orders, or lawful requests from government authorities.

Legitimate Business Interests

We may process your information where necessary for our legitimate interests, provided such interests do not override your rights and freedoms. These interests include:

• Improving our website and services.
• Maintaining website security.
• Detecting and preventing fraud.
• Protecting our customers and business.
• Responding to customer enquiries.
• Analysing website performance.
• Improving customer experience.
• Managing our business operations.

Consent

Where required by law, we will request your consent before processing your personal information for specific purposes, such as sending promotional emails or newsletters.

You may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

6. Why We Process Your Personal Information

Shop Go Natural processes personal information only for legitimate, lawful, and clearly defined business purposes. We collect and use your information only to the extent necessary to provide our products and services, operate our website efficiently, protect our business, and comply with applicable legal obligations.

Depending on how you interact with us, we may use your personal information to:

Process and Fulfil Orders

We use your information to:

• Process purchases made through our website.
• Verify and process payments.
• Prepare and dispatch orders.
• Coordinate deliveries with our shipping partners.
• Provide invoices, receipts, and order confirmations.
• Manage exchanges, refunds, and cancellations where applicable.

Provide Customer Support

Your information enables us to:

• Respond to enquiries.
• Recommend suitable products.
• Resolve complaints.
• Track previous communications.
• Provide after-sales support.
• Respond to warranty or product quality concerns.

Manage Your Customer Account

Where you create an account, we use your information to:

• Authenticate your identity.
• Allow secure login.
• Store order history.
• Save delivery addresses.
• Improve your shopping experience.
• Enable faster future purchases.

Improve Our Website and Services

We continually evaluate how visitors use our website in order to:

• Improve website performance.
• Identify technical issues.
• Improve navigation.
• Enhance product discovery.
• Personalize customer experiences.
• Develop new services and features.

Fraud Prevention and Security

Protecting our customers is a priority.

We may process personal information to:

• Detect suspicious transactions.
• Prevent payment fraud.
• Investigate unauthorized activities.
• Protect customer accounts.
• Secure our website against malicious activity.
• Comply with security obligations.

Business Administration

We may use your information for legitimate internal business purposes including:

• Record keeping.
• Inventory management.
• Financial reporting.
• Business planning.
• Customer service quality assurance.
• Website administration.
• Internal audits.

Legal and Regulatory Compliance

We may process personal information where necessary to:

• Comply with applicable laws.
• Meet tax obligations.
• Maintain accounting records.
• Respond to lawful requests from courts or regulatory authorities.
• Protect our legal rights.

Loyalty Programme Adminstration

Where you participate in our loyalty or rewards programme, we may use your personal information to:

• Register and manage your loyalty account.
• Award and redeem loyalty points.
• Track qualifying purchases.
• Provide exclusive member offers.
• Notify you about available rewards.
• Administer promotional campaigns.
• Prevent abuse or fraudulent use of the loyalty programme.

Marketing and Promotional Communications

Where permitted by law or where you have provided your consent, we may use your information to send:

• Newsletters.
• Product launches.
• Promotions.
• Exclusive offers.
• Educational hair care content.
• Restock notifications.
• Seasonal campaigns.
• Sms

You may opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.

7. Cookies and Similar Technologies

To provide a secure and user-friendly shopping experience, Shop Go Natural uses cookies and similar technologies on our website.

Cookies are small text files stored on your computer, smartphone, or other device when you visit our website.

They help us remember your preferences, improve website functionality, enhance security, and better understand how visitors interact with our website.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the operation of our website.

They enable features such as:

• Shopping cart functionality.
• Secure customer login.
• Checkout processes.
• Payment processing.
• Website security.
• Fraud prevention.

Without these cookies, certain parts of our website may not function correctly.

Functional Cookies

These cookies remember your preferences, including:

• Preferred language.
• Saved shopping cart.
• Account preferences.
• Recently viewed products.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website.

We use this information to:

• Measure website traffic.
• Improve website performance.
• Identify popular products.
• Understand customer behaviour.
• Improve user experience.

These cookies may be provided through services such as Google Analytics.

Marketing Cookies

Marketing cookies help us provide relevant advertisements and promotional content.

These cookies may be used to:

• Measure advertising performance.
• Display relevant advertisements.
• Limit repeated advertisements.
• Understand the effectiveness of our marketing campaigns.

Marketing cookies may be placed by trusted advertising partners, including Meta (Facebook and Instagram).

Managing Cookies

Most web browsers allow you to:

• Accept cookies.
• Reject cookies.
• Delete stored cookies.
• Receive notifications before cookies are stored.

Please note that disabling certain cookies may affect the functionality of our website, including your shopping cart and checkout experience.

8. Marketing Communications

Shop Go Natural may communicate with you through various channels, including:

• Email
• SMS
• WhatsApp Business
• Telephone
• Facebook
• Instagram
• Tiktok
• Thread
• Pinterest

Where required by applicable law, we will send promotional communications only with your consent or where otherwise permitted by law.

Marketing communications may include:

• Product launches
• New arrivals
• Restock notifications
• Exclusive discounts
• Flash sales
• Hair care tips
• Educational content
• Birthday offers
• Loyalty programme rewards
• Seasonal campaigns
• Promotional events

SMS Marketing

If you provide your mobile phone number and choose to receive SMS communications, we may send messages relating to:

• Promotional offers
• New product launches
• Limited-time discounts
• Loyalty rewards
• Coupon codes
• Order updates
• Delivery notifications
• Important service announcements

Standard messaging rates from your mobile network operator may apply.

You may opt out of promotional SMS messages at any time by following the instructions provided in the message or by contacting us directly.

Shop Go Natural respects your communication preferences.

We will only send marketing communications where:

• You have subscribed to receive them.
• You have provided your consent where required.
• We are otherwise permitted to do so under applicable law.

Marketing communications may include:

• Product recommendations.
• New arrivals.
• Exclusive offers.
• Discount promotions.
• Hair care tips.
• Educational content.
• Restock notifications.
• Seasonal campaigns.

Email Marketing

We may send promotional emails using trusted email marketing platforms such as FluentCRM.

Every marketing email includes an unsubscribe option.

You may unsubscribe at any time without affecting your ability to place future orders.

WhatsApp Communications

Where you voluntarily contact us through WhatsApp Business or expressly request updates through WhatsApp, we may use the platform to:

• Respond to enquiries.
• Provide customer support.
• Confirm orders.
• Share delivery updates.
• Notify you when requested products are back in stock.

We do not send unsolicited bulk promotional messages through WhatsApp.

SMS and Telephone

Where necessary, we may contact you by telephone or SMS regarding:

• Order confirmation.
• Delivery updates.
• Payment verification.
• Customer support.
• Fraud prevention.

These communications are considered service-related rather than marketing communications.

Loyalty Programme

Shop Go Natural may operate a customer loyalty or rewards programme to thank and reward our customers for their continued support.

Participation in the programme is voluntary.

If you choose to participate, we may process your personal information to:

• Register your loyalty membership.
• Track eligible purchases.
• Award loyalty points.
• Redeem rewards.
• Issue discount vouchers.
• Provide exclusive member benefits.
• Send programme updates.
• Prevent fraud or misuse of the programme.

Participation in our loyalty programme is subject to the applicable Loyalty Programme Terms and Conditions, which may be updated from time to time.

Social Media Communications

If you engage with us through:

• Facebook
• Instagram
• Tiktok
• Pinterest
• Twitter ( X)

we may respond to your enquiries and provide customer support through those platforms.

Your interactions on these platforms are also governed by the respective privacy policies of those providers.

9. Third-Party Services and Technologies We Use

To operate our business efficiently, Shop Go Natural relies on carefully selected third-party service providers. These providers perform specific functions on our behalf and may process personal information only as necessary to deliver their services.

Depending on the services you use, we may utilize:

Website Platform

• WooCommerce

These platforms power our online store, customer accounts, and order management.

Payment Providers

Payments may be processed through trusted providers including:

• Paystack
• Safaricom M-Pesa
• PesaPal

These providers process payment information securely under their own privacy policies.

Customer Relationship Management

We use FluentCRM to manage customer communications, newsletters, and marketing preferences.

Email Delivery

We use FluentSMTP to securely deliver transactional emails, including:

• Order confirmations.
• Shipping notifications.
• Password reset emails.
• Customer account notifications.

Point of Sale Integration

Where applicable, online orders may be synchronized with our retail point-of-sale system to facilitate inventory management, order fulfilment, and fiscal compliance.

Analytics

We use Google Analytics to better understand website traffic and improve customer experience.

Google Analytics may collect information such as:

• Device type.
• Browser.
• Pages visited.
• Time spent on pages.
• Website interactions.

This information is aggregated and generally does not directly identify individual visitors.

Advertising Services

We use Meta Pixel to:

• Measure advertising performance.
• Improve marketing campaigns.
• Understand customer interests.
• Display relevant advertisements on Facebook and Instagram.

Meta may process certain information according to its own privacy policy.

Shipping and Delivery Partners

To deliver your purchases, we may share necessary delivery information with trusted courier and logistics providers.

Information shared is limited to what is reasonably necessary to complete your delivery.

Security Services

We may use security tools to:

• Protect against cyber threats.
• Detect malicious activity.
• Prevent unauthorized access.
• Maintain website integrity.

All third-party providers are expected to process personal information responsibly and in accordance with applicable laws and their contractual obligations.

10. Who We Share Information With

Shop Go Natural values your privacy and does not sell, rent, lease, or trade your personal information to third parties for their own marketing purposes.

We only disclose personal information where it is necessary to operate our business, provide our services, comply with legal obligations, or protect our legitimate interests.

Depending on the services you use, we may share your information with the following categories of recipients.

Payment Service Providers

To securely process your payments, we may share relevant payment information with trusted payment providers, including:

• Paystack
• Safaricom M-Pesa
• PesaPal

These providers process your payment information under their own privacy policies and security standards.

Shipping and Delivery Partners

To deliver your purchases, we may share necessary delivery information with our courier and logistics partners.

This information may include:

• Your name
• Delivery address
• Telephone number
• Order reference
• Delivery instructions (where applicable)

Only the information required to complete your delivery is shared.

Technology Service Providers

We work with trusted technology providers who assist us in operating our website and business.

These may include providers of:

• Website hosting
• Website security
• Website maintenance
• Data storage
• Email delivery
• Customer support systems
• Website performance monitoring

These providers are permitted to process personal information only as necessary to perform services on our behalf.

Analytics and Advertising Providers

We may share certain information with analytics and advertising partners to help us understand website usage and improve our marketing activities.

These may include:

• Google Analytics
• Meta (Facebook and Instagram)

These providers may collect information through cookies and similar technologies in accordance with their own privacy policies.

Business Service Providers

We may use trusted service providers to assist with:

• Accounting
• Auditing
• Legal advice
• Tax compliance
• Fraud prevention
• IT support
• Inventory management
• Point-of-sale integration

These providers receive only the information necessary to perform their services.

Government Authorities and Legal Requirements

We may disclose personal information where required or permitted by law, including where necessary to:

• Comply with legal obligations.
• Respond to lawful requests from government agencies.
• Comply with court orders.
• Protect our legal rights.
• Investigate fraud or criminal activity.
• Protect the safety of our customers, employees, or the public.

Business Transfers

If Shop Go Natural undergoes a business transaction such as a merger, acquisition, restructuring, or sale of assets, personal information may be transferred as part of that transaction, subject to applicable law.

Customers will be notified where required by law.

11. International Data Transfers

Some of the technology providers we use may process or store personal information outside Kenya.

These providers may include cloud hosting companies, payment processors, analytics providers, email delivery platforms, and customer relationship management services.

Where personal information is transferred outside Kenya, Shop Go Natural will take reasonable steps to ensure that appropriate safeguards are implemented to protect your information, including:

• Working with reputable service providers.
• Using providers that implement recognized security standards.
• Requiring service providers to protect personal information through contractual obligations where appropriate.
• Implementing reasonable technical and organizational safeguards.

By using our website and services, you acknowledge that your personal information may be transferred to and processed in jurisdictions outside Kenya where such transfers are necessary to provide our services.

12. How Long We Keep Your Information

We retain personal information only for as long as it is reasonably necessary to fulfil the purposes described in this Privacy Policy or to comply with applicable legal, accounting, tax, and regulatory obligations.

The retention period depends on the nature of the information and the purpose for which it was collected.

For example:

When personal information is no longer required, we will securely delete, anonymize, or otherwise dispose of it unless we are legally required to retain it.

13. How We Protect Your Information

Protecting your personal information is one of our highest priorities.

We implement reasonable technical, physical, and organizational measures designed to safeguard your information against unauthorized access, alteration, disclosure, loss, misuse, or destruction.

Our security measures may include:

Website Security

• Secure Socket Layer (SSL) encryption
• Secure HTTPS connections
• Website firewall protection
• Malware detection and prevention
• Regular software updates
• Security monitoring
• Access controls
• Secure authentication procedures

Payment Security

Payments made through our website are processed by trusted third-party payment providers.

Shop Go Natural does not store complete payment card numbers, CVV codes, PINs, or other highly sensitive payment credentials.

Account Security

Customer accounts are protected through secure authentication mechanisms.

Customers are encouraged to:

• Use strong passwords.
• Keep login credentials confidential.
• Avoid sharing account access with others.
• Notify us immediately if unauthorized access is suspected.

Staff Access

Access to personal information is limited to authorized personnel who require access to perform their job responsibilities.

Employees and authorized service providers are expected to maintain the confidentiality of customer information.

Continuous Security Improvements

We regularly review and improve our security practices to respond to evolving technology, cybersecurity threats, and legal requirements.

Although we take reasonable precautions, no method of electronic transmission, storage, or internet communication can be guaranteed to be completely secure.

Accordingly, while we strive to protect your personal information, we cannot guarantee absolute security.

Customers also play an important role in protecting their own information by maintaining secure devices, using strong passwords, and exercising caution when communicating online.

14. Your Responsibilities

While Shop Go Natural is committed to protecting your personal information, safeguarding your data is a shared responsibility. We encourage all customers to take reasonable precautions when using our website and services.

As a user of our website, you agree to:

• Provide accurate, complete, and up-to-date information when creating an account or placing an order.
• Keep your account login credentials, including your password, confidential.
• Use a strong and unique password for your account.
• Notify us immediately if you suspect any unauthorized access to your account or any security incident involving your personal information.
• Use our website and services only for lawful purposes.
• Avoid providing false, misleading, or fraudulent information.

Failure to protect your account credentials may result in unauthorized access for which Shop Go Natural may not be responsible where such access was not caused by our negligence.

15. Fraud Prevention

Protecting our customers and business from fraud is a priority.

We may process personal information to:

• Verify customer identities.
• Confirm payment transactions.
• Detect fraudulent or suspicious activities.
• Prevent unauthorized access to customer accounts.
• Investigate suspected misuse of our website.
• Protect customers from scams or identity theft.
• Maintain the security and integrity of our systems.

Where necessary and legally permitted, we may share relevant information with payment providers, financial institutions, law enforcement agencies, regulators, or other competent authorities for fraud prevention, investigation, or prosecution.

We reserve the right to suspend, decline, or cancel any order or account activity that we reasonably believe may involve fraud, unauthorized use, or unlawful conduct.

16. Children’s Privacy

Shop Go Natural’s products and services are intended for individuals who are at least 18 years of age or who have the consent and supervision of a parent or legal guardian where applicable.

We do not knowingly collect personal information directly from children.

If we become aware that we have inadvertently collected personal information from a child without appropriate authorization, we will take reasonable steps to delete that information as soon as practicable.

Parents or guardians who believe that a child has provided personal information to us may contact us using the details provided in this Privacy Policy.

17. Your Privacy Rights

Subject to applicable law, including the Kenya Data Protection Act, 2019, you may have the following rights regarding your personal information:

Right to Access

You may request confirmation of whether we process your personal information and request access to the information we hold about you.

Right to Rectification

You may request correction of inaccurate, incomplete, or outdated personal information.

Right to Erasure

You may request deletion of your personal information where:

• The information is no longer necessary for the purpose it was collected.
• You withdraw your consent where consent was the legal basis for processing.
• The processing is unlawful.
• Deletion is required by applicable law.

Please note that we may retain certain information where required by law or where necessary to establish, exercise, or defend legal claims.

Right to Restrict Processing

You may request that we temporarily restrict the processing of your personal information in circumstances permitted by law.

Right to Object

You may object to certain processing activities, particularly where processing is based on our legitimate interests or involves direct marketing.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

Right to Data Portability

Where applicable, you may request a copy of your personal information in a structured, commonly used, and machine-readable format.

Right to Lodge a Complaint

If you believe your personal information has been processed in a manner inconsistent with applicable law, you have the right to lodge a complaint with the Office of the Data Protection Commissioner (ODPC), Kenya, or any other competent supervisory authority.

18. Data Subject Requests

If you wish to exercise any of your privacy rights, you may submit a request by contacting us using the contact information provided in this Privacy Policy.

To protect your privacy and prevent unauthorized disclosure, we may require you to verify your identity before processing your request.

When submitting a request, please provide sufficient information to enable us to identify your records and understand the nature of your request.

We will acknowledge and respond to valid requests within the timeframes required by applicable law.

Please note that, in certain circumstances, we may decline or limit a request where:

• We are legally required to retain the information.
• The request would adversely affect the rights or freedoms of another individual.
• The request is manifestly unfounded or excessive.
• We are otherwise permitted or required to do so by law.

Where we are unable to fulfil a request, we will provide an explanation to the extent permitted by law.

19. Do Not Track Signals

Some internet browsers offer a “Do Not Track” (DNT) feature that allows users to indicate their preference not to be tracked across websites.

At present, there is no universally accepted standard for responding to Do Not Track signals.

Accordingly, Shop Go Natural does not currently respond to browser-based Do Not Track requests.

You may manage your privacy preferences through your browser settings, cookie controls, or other tools available on your device.

20. Limitation of Liability

Shop Go Natural takes reasonable steps to protect personal information using appropriate technical, organizational, and administrative safeguards.

However, no method of electronic transmission, internet communication, or data storage can be guaranteed to be completely secure.

To the fullest extent permitted by applicable law, Shop Go Natural shall not be liable for any unauthorized access, disclosure, loss, alteration, delay, interruption, or destruction of personal information resulting from circumstances beyond our reasonable control, including but not limited to:

• Cyberattacks or hacking.
• Malware, ransomware, or other malicious software.
• Internet or telecommunications failures.
• Power outages.
• Acts or omissions of third-party service providers.
• Natural disasters.
• Civil unrest.
• Government actions.
• Other force majeure events.

Nothing in this Privacy Policy excludes, restricts, or limits any rights or obligations that cannot lawfully be excluded under applicable law, including the Kenya Data Protection Act, 2019, the Consumer Protection Act, or any other applicable legislation.

We encourage all users to take reasonable precautions to protect their personal information, including maintaining secure devices, using strong passwords, and avoiding sharing sensitive information through unsecured communication channels.

21. Changes to This Privacy Policy

Shop Go Natural may update or revise this Privacy Policy from time to time to reflect changes in our business operations, technology, legal requirements, industry standards, or the services we provide.

When we make material changes to this Privacy Policy, we will update the “Last Updated” date at the top of this page. Where required by applicable law, we may also provide additional notice through our website, email, or other appropriate communication channels.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, disclose, and protect your personal information.

Your continued use of our website or services after any updates become effective constitutes your acknowledgment of the revised Privacy Policy.

22. Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the processing of your personal information, please contact us.

Shop Go Natural

Website: https://www.shop-gonatural.co.ke

Email: sales@shop-gonatural.co.ke

Telephone: +254 742737299

WhatsApp: +254 742737299

Facebook: Shop Go Natural

Instagram: @shopgonatural

We will make reasonable efforts to respond to legitimate privacy-related enquiries and requests within the timeframes required under applicable law.

If you believe your personal information has been processed in violation of the Kenya Data Protection Act, 2019, you may also lodge a complaint with the Office of the Data Protection Commissioner (ODPC), Kenya, without prejudice to any other legal remedies available to you.

23. Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of the Republic of Kenya, including the Kenya Data Protection Act, 2019, the Data Protection Regulations, and any other applicable legislation.

Where Shop Go Natural serves customers outside Kenya, we will endeavour to respect applicable data protection requirements to the extent they apply to our processing activities.

24. Severability

If any provision of this Privacy Policy is found by a court or other competent authority to be unlawful, invalid, or unenforceable, that provision shall be interpreted or modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall remain in full force and effect.

25. Entire Privacy Policy

This Privacy Policy constitutes the entire privacy notice relating to the collection, use, disclosure, storage, and protection of personal information by Shop Go Natural through its website and related services.

Nothing in this Privacy Policy shall be interpreted as limiting any rights or obligations that cannot legally be excluded or restricted under applicable law.

26. Acceptance of This Privacy Policy

By accessing or using the Shop Go Natural website, creating an account, placing an order, subscribing to our communications, or otherwise using our services, you acknowledge that you have read and understood this Privacy Policy.

Where consent is required by applicable law, you consent to the collection, use, storage, disclosure, and processing of your personal information as described in this Privacy Policy.

If you do not agree with this Privacy Policy, you should discontinue the use of our website and services.

Final Notes

This Privacy Policy is intended to promote transparency regarding how Shop Go Natural handles personal information. It should be read together with our:

• Terms & Conditions
• Cookie Policy
• Shipping Policy
• Returns & Refund Policy

These policies work together to explain your rights and responsibilities when using our website and purchasing our products.