Obia Naturals
Obia Naturals is a haircare brand focused on vegan, pH-balanced products designed to promote healthy hair and scalp care. Founded in 2012 by Obia Ewah, the brand was created to provide non-toxic solutions for sensitive hair and skin.
Products are made with botanical ingredients like aloe vera, shea butter, and essential oils to hydrate, strengthen, and improve hair manageability. The formulas are free from sulfates, parabens, silicones, and other harsh chemicals, making them gentle for regular use.
The brand emphasizes science-based formulations combined with natural ingredients to support long-term hair health, moisture retention, and overall hair strength for all hair types.
These products are designed for curly, coily and textured hair, with options for cleansing, moisturizing, conditioning, detangling, curl definition and styling. Depending on your hair needs, there are products for dryness, breakage, curl definition, low-porosity hair and protective styling.
Yes. The brand formulates products for different curly and coily hair textures. Products such as Curl Moisture Cream, Curl Enhancing Custard and Twist Whip Butter can be used to moisturize, define and style textured hair.
For dry hair, the brand recommends moisturizing products such as Curl Moisture Cream, Sweet Almond Heavy Cream and Twist Whip Butter. You can also use Argan Rose Hair Oil as a sealing step after applying a moisturizer or leave-in conditioner.
Products are specifically recommended for low-porosity hair, including its Low Porosity Hair Bundle and Curl Hydration Spray. The brand recommends lightweight, humectant-rich products for low-porosity hair and advises avoiding excessive use of heavy butters and oils as the primary moisturizer.
Yes. There are protein-free options, including the Babassu Deep Conditioner and Babassu Detangling Conditioner. The brand also has a Protein-Free, Coconut-Oil-Free Hair Bundle for customers looking specifically for protein-free and coconut-oil-free products.
The Babassu Deep Conditioner is designed to moisturize, improve elasticity and help address breakage, while the Babassu Hair Therapy Mask contains plant proteins and is intended for repairing and strengthening damaged hair. The Hair Therapy Mask may be particularly useful for hair affected by heat, color or other damage.
Twist Whip Butter is specifically formulated for styles such as twist-outs, braid-outs and Bantu knots. Apply it to sections of wet or dry hair, twist or braid the hair, allow it to dry completely and then unravel for definition.
Curl Enhancing Custard is designed for curl definition and styles such as wash-and-gos, while Twist Whip Butter is suitable for twist-outs, braid-outs and Bantu knots. Curl Moisture Cream can also be used as a moisturizing base before applying a styling product.
Yes. The brand states that its products are vegan and cruelty-free. The formulas are made without sulfates, parabens, mineral oil, petroleum, phthalates, DEA, synthetic colors and drying alcohols. Individual product ingredient lists should still be checked if you have a specific ingredient sensitivity.
You can shop Obia Naturals hair products from Shop Go Natural in Kenya.
